Founders Bina and Keshav Rao, both designers and artists, started Creative Bee as a one-stop solution for brands that do not have in-house capabilities. Since the 1990’s, Creative Bee has worked with some of the top fashion labels in the country as well as international retail giants by providing thousands of prints, weaves, and techniques. Creative Bee intently follows emerging global and ethinic fashion trends to create innovative designs so that brands can put together a forth-coming collection in a matter of weeks. The team at Creative Bee cares very deeply about future generations and heritage craft. All rural partners are treated fairly and have consistent work. Helping working families earn the full price of their hard work is one way to encourage younger generations so they don’t have to struggle the way their parents did. Eco-friendly production and rural training programs are conducted in order to upkeep ethical working conditions. Creative Bee has trained thousands of rural artisans (men and women) by improving their production quality, designs, and access to market. These improvements allow artisans to keep up with the rapidly changing global market.